Bloomberg Law
Jan. 31, 2020, 6:27 PM

ANALYSIS: The Gap in CCPA-Compliant Privacy Notices

Mark Smith, CIPP/US, CIPP/C
Mark Smith, CIPP/US, CIPP/C
Legal Analyst

With the dawn of a new year, the California Consumer Privacy Act (CCPA) entered into effect, requiring updated notices about consumer privacy rights and new mechanisms for the exercise of those rights. Companies still struggling with CCPA compliance challenges may wish to compare notes with the largest consumer retailer based in California—The Gap, Inc.—which has incorporated CCPA notification standards into its consumer-facing website.

Generally speaking, the CCPA mandates two distinct types of notices: one at the point of collection (POC), and the other in the company’s privacy policy. While the requirements are mind-numbingly complex—see Bloomberg Law’s roadmap ...

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