ANALYSIS: Options Muddle California’s Updated Opt-Out Notice

Two links? One link? No link at all? So many options for an opt-out protocol!

The California Privacy Rights Act (CPRA) offers a variety of ways for businesses to notify consumers of their right to opt out of certain uses of their personal information. Thankfully, since the CPRA’s provisions won’t become operational until 2023, there’s plenty of time to assess which option—two, one, or none—works best for you. Still, be forewarned that the CPRA’s failure to standardize an opt-out regime may increase the likelihood of consumer confusion over the scope―and manner―of opting out.

The CPRA is the voter-approved sequel to ...