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ANALYSIS: Five Wins for Business in CCPA Amendments?

Sept. 23, 2019, 10:46 AM

Without a doubt, the California Consumer Protection Act (CCPA) greatly expands consumer rights and imposes new obligations on businesses. And the recently agreed-to amendments—still awaiting action by Gov. Gavin Newsom—provide much needed clarification on certain issues. But some of the amendments could be viewed as weakening consumer rights and providing additional wiggle room for businesses.

Whether a wiggle equals a win is up for debate. But lawyers love to debate, so here are a few points to consider.

1. Reasonable Association

The “win” with undoubtedly the most “wiggle” is the addition of a single word.

AB 1355 modifies the definition ...