ANALYSIS: EU, U.K. Putting Facebook Mergers Through the Wringer

Aug. 20, 2021, 9:00 AM UTC

Two mergers by social media giant Facebook may be an early look at the future for tech deals in a world of competition regulators concerned about “killer acquisitions” and dominant online players.

Facebook could be forced to sell Giphy Inc., a GIF repository that Facebook purchased in May 2020, based on antitrust concerns raised by the U.K.'s Competition and Markets Authority. Its purchase of Kustomer Inc. is also under in-depth review by the European Union’s Competition Commission.

Neither deal is directly about the market where Facebook is arguably dominant: online display advertising. They are both vertical deals, expanding Facebook’s ...

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