Zola to Launch Baby Registry With Buybuy Baby’s Future Uncertain

Zola Inc. is expanding its online wedding services platform to include a baby registry, a sign that some companies are seizing on the bankruptcy of Bed Bath & Beyond Inc. and its Buybuy Baby chain to boost their own businesses.

Zola Baby will launch in September and will include an online baby registry for expecting parents, as well as features such as cash funds to pay for diapers, babysitters or school tuition, Rachel Jarrett, Zola’s co-chief executive officer, said in an interview. Expecting parents can also choose when they want their gifts from Oxo, Cybex and other brands to ...