WeightWatchers Hires Digital Media Veteran to Replace CFO

WW International Inc. brought in a veteran of the digital media industry to replace the struggling weight-loss company’s outgoing financial chief.

Felicia DellaFortuna will become CFO of WeightWatchers at the start of 2025, moving over from Enthusiast Gaming Holdings, where she was chief financial officer, WW said Wednesday in a statement. She’ll replace Heather Stark, who will remain with WW through Dec. 27.

A longtime figure in the battle against obesity, WeightWatchers has been struggling to navigate a new business landscape dominated by safe, effective drugs made by Novo Nordisk A/S and Eli Lilly & Co. Former ...