Waymo Launches Enterprise Service for Employee and Event Rides

Waymo is launching a new product that lets businesses offer employee or event rides in its robotaxis, a move that could expand its user base while helping maximize usage of its cars on the road.

Dubbed “Waymo for Business,” the new enterprise offering targets employers, universities and event organizers that have subsidized transportation programs in San Francisco, Los Angeles and Phoenix, where Waymo currently offers paid trips on its own app. The interface allows corporations to manage discount codes, track rides and plan budgets, the company said in a statement on Wednesday.

The Alphabet Inc.-owned self-driving car unit is ...