Virgin Atlantic Pitches Rescue Plan to 12 Potential Saviors

Virgin Atlantic Airways Ltd.’s ability to avoid collapse could come down to about a dozen potential investors who tuned into a video presentation on the airline’s coronavirus survival plan this week.

Chief Executive Officer Shai Weiss pitched the firms in a simultaneous online link-up, according to a person familiar with the matter. He mapped out how the airline would claw its way back to profitability after the travel downturn upended Virgin Atlantic’s turnaround effort, putting it at risk of becoming the second carrier founded by Richard Branson to be felled by the pandemic.

Shai Weiss

Photographer: Chris Ratcliffe/Bloomberg

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