True Religion Files for Bankruptcy Again as Denim’s Allure Fades

April 13, 2020, 8:53 PM

True Religion Apparel Inc., once a fast-growing premium jeans brand, filed for bankruptcy in Delaware Monday, its second Chapter 11 since 2017.

The company, acquired by New York- and London-based investment management firm TowerBrook Capital Partners in 2013 for $824 million, lists assets and liabilities of as much as $500 million each in Monday’s petition.

Founded in 2002 and headquartered in Manhattan Beach, California, True Religion made its mark as a designer jeans maker when premium denim was a hot fashion trend in the mid-2000s. The label could be spotted on the legs of celebrities such as Eva ...

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