Rite Aid is planning to sell its Thrifty Ice Cream brand and related assets for $19.2 million to an investment vehicle linked to the CEO of Monster Beverage Corp.
Hilrod Holdings LP, tied to Monster CEO Hilton Schlosberg, submitted the highest bid to purchase the iconic ice cream brand from New Rite Aid LLC at an auction held this week, the bankrupt pharmacy chain said in a filing Thursday with the US Bankruptcy Court for the District of New Jersey.
Founded in California in 1940, Thrifty was purchased by Rite Aid in 1996 as the retailer spread to the West ...
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