Revlon Kicks Off Sale Process as Key Bankruptcy Deadlines Near

Revlon Inc., the bankrupt cosmetics giant, is beginning the process of soliciting bids for its assets as key deadlines in its restructuring quickly approach.

The company has begun sending non-disclosure agreements to potential bidders and is vetting third parties that have expressed interest, Paul Basta of law firm Paul Weiss said on behalf of Revlon in a bankruptcy hearing Thursday. Advisers are focused on maximizing value for all of Revlon’s creditors, he said.

At the same time, the company is working to build consensus on the broad strokes of a plan to get Revlon out of bankruptcy. The company ...