Red Lobster’s Endless Shrimp, Which Fueled Demise, Set to Return

Red Lobster is on a mission to achieve what its new leader has said will be “the greatest comeback in the history of the restaurant industry.”

Apparently, that includes bringing back “Endless Shrimp” — an offering that proved so popular, and so costly, when it was a permanent fixture on Red Lobster’s menu that it helped tip the seafood chain into bankruptcy in 2024.

Red Lobster is looking to launch a limited-time version of the all-you-can-eat deal, with the promotion set to kick in as soon as this month, according to people with knowledge of the plans, who asked not ...