QVC Lost Bored-at-Home Shoppers to Social Media Influencers

Last week, when news broke that QVC Group Inc. had filed for bankruptcy protection in an effort to shed $5 billion in debt, it might have been the first time you’d thought about televised home shopping in a while. The company, which operates both the QVC and HSN networks, feels in some ways like a relic of the near past—a time when average Americans didn’t carry a portal to unfathomable abundance in their pocket at every waking moment. But now most US households have an Amazon Prime subscription and access to a near-endless array of product recommendations and reviews ...