Pure Fishing Lenders Working With Advisers Amid Volatile Sales

A group of Pure Fishing Inc.’s lenders is working with Houlihan Lokey Inc. and Paul Weiss Rifkind Wharton & Garrison as the company faces liquidity pressures, according to people familiar with the situation.

Revenues at the Sycamore Partners-backed fishing gear business have become more volatile as a result of weaker consumer demand, while the company is also grappling with higher borrowing costs, said the people, who asked not to be identified because the matter is private.

Messages left with Pure Fishing and Paul Weiss were not returned, while representatives with Sycamore and Houlihan declined to comment.

In April, ...