PE-Backed Marketing Firm Big Village Files for Bankruptcy (1)

Private equity-backed advertising and marketing agency Big Village filed for Chapter 11 bankruptcy on Wednesday along with several affiliated entities, including EMX Digital Inc.

• The firm, which is backed by Lake Capital Partners, listed as much as $100 million in liabilities and no more than $50 million in assets in its bankruptcy petition
• Marketing expenditures “represent opportunities for cost savings during difficult economic times,” which has put pressure on the firm’s business in recent years, Chief Executive Officer Kasha Cacy said in a sworn court statement
  • Company has done market research for the likes of Johnson & Johnson and ...