Natura Partners With MercadoLibre for Brazil Online Sales

Natura &Co Holding SA signed a partnership with MercadoLibre Inc. to launch a virtual store Oct. 15 on the e-commerce platform’s Brazil website.

• A similar Natura storefront is expected on MercadoLibre’s Argentina website by the end of the year, according to Natura Vice President Paula Andrade in an interview
• Natura sees storefronts boosting customer base and driving repeat purchases
• NOTE: In June, Magazine Luiza signed agreement with Aliexpress
• MercadoLibre’s Fernando Yunes, who oversees company’s Brazil operations, expects partnership to boost his company’s cosmetics sales
  • MercadoLibre data shows that 44% of consumers who purchase beauty products return for a second ...