Natura Keeps Lead in Latin America Market as L’Oreal Gains Share

Natura & Co. held its lead in Latin America’s cosmetics market, new market research shows, providing a lift for the company as it seeks to rekindle enthusiasm from investors after an earnings shortfall.

The Brazilian beauty giant holds an 11.3% share of the Latin American cosmetics market, even with a year earlier, according to Euromonitor research seen by Bloomberg. Unilever Plc ranked second at 10.1%, followed by L’Oréal SA, which increased its share by 0.3 percentage point to 8.7%, fueled by growth in Mexico.

Natura continues to lead in Brazil — the region’s largest market — and in Argentina, holding ...