Natura CEO Bets on Mexico as Cosmetic Maker Recovers from Rout

Natura & Co. is targeting the Mexican market in its push to boost sales as Chief Executive Officer João Paulo Ferreira works to reinvigorate the cosmetics company after disappointing earnings at the end of last year.

“We will grow disproportionately in Mexico,” Ferreira said in an interview. Natura plans to expand its presence in the country from its current footprint of 16 stores and stands, as well as its online operation and its network of more than 500,000 beauty consultants that offer its products in the country. Ferreira declined to provide any targets for store openings.

João Paulo Ferreira

Photographer: Tuane Fernandes/Bloomberg

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