MTV Pays ‘Ridiculousness’ Star at Least $32 Million a Year (1)

Rob Dyrdek’s comedic clip-show Ridiculousness has become so vital to MTV’s programming that, like many weekdays, it’s set to air for 12 straight hours on Friday, with episodes spanning season seven to 45.

Yet for all its ubiquitousness, producer Superjacket Productions and its corporate affiliates filed for bankruptcy last month, amid a dispute with lenders for control of the business. And it’s through that process that it’s becoming clear just how lucrative Ridiculousness’ run has been for its star.

MTV pays Dyrdek, an ex-professional skateboarder turned serial media entrepreneur, at least $32.5 million a year for its typical ...