McDonald’s Says Plant-Based Test Didn’t Pan Out in US (2)

June 26, 2024, 5:45 PM UTC

A top McDonald’s Corp. executive reiterated that the company’s previous US test of plant-based meat didn’t work out and added that the burger chain’s diners don’t go to its restaurants for salads.

A test of its McPlant burger in San Francisco and Dallas “was not successful in either market,” Joe Erlinger, the chain’s US chief, said at the Wall Street Journal’s Global Food Forum in Chicago. That test wrapped up in 2022, the company said following the remarks.

US consumers aren’t looking for “McPlant or other plant-based proteins from McDonald’s,” he added. The company has said plant-based food has ...

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