LL Flooring Taps AlixPartners For Operations as It Seeks Cash

LL Flooring Holdings Inc. is getting operational help from advisers at AlixPartners as it looks to shore up its cash reserves, according to people familiar with the matter.

The flooring retailer, formerly known as Lumber Liquidators, is battling slumping sales as dismal home sales, higher interest rates and inflation have crimped spending on home improvement. Meanwhile, its other advisers at Houlihan Lokey Inc. have been reaching out to potential investors about a deal to inject fresh capital into the company, said the people, who asked not to be identified because discussions are private.

The company disclosed the retention of Houlihan ...