Juul Considers Rescue Financing From Its Earliest Investors

Juul Labs Inc. is looking to two of its longtime shareholders to help it avoid bankruptcy, discussing a possible rescue plan with a pair of investors who are also company directors, according to a person with knowledge of the talks.

Nick Pritzker, the Hyatt Hotels heir and founder of Tao Capital Partners LLC, and Riaz Valani, a partner at Global Asset Capital LLC, are offering funding to help the e-cigarette manufacturer stay afloat amid protracted legal fights over its marketing practices.

Pritzker and Valani didn’t immediately respond to emails requesting comment. A spokesman for Juul said the ...