Bloomberg Law
Nov. 4, 2021, 3:54 PM

Jessica Simpson Buys Back Her Brand Name From Bankrupt Owner

Eliza Ronalds-Hannon
Eliza Ronalds-Hannon
Bloomberg News

Jessica Simpson’s company, With You Inc., won court approval for its bid to pay Sequential Brands Group Inc. $65 million for the majority share of the singer-turned-fashion entrepreneur’s brand, according to court documents.

  • Under a purchase agreement with bankrupt Sequential, which has been the majority owner of the brand, Simpson agreed to pay $65 million as the stalking horse bidder
    • Simpson’s company owned a minority stake
  • Sequential filed bankruptcy at the end of August, blaming falling revenue from licensing deals and the pandemic, which began last year just as Sequential was gearing up to restructure
  • The case is ...

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