Jessica Simpson Buys Back Her Brand Name From Bankrupt Owner

Jessica Simpson’s company, With You Inc., won court approval for its bid to pay Sequential Brands Group Inc. $65 million for the majority share of the singer-turned-fashion entrepreneur’s brand, according to court documents.

• Under a purchase agreement with bankrupt Sequential, which has been the majority owner of the brand, Simpson agreed to pay $65 million as the stalking horse bidder
  • Simpson’s company owned a minority stake
• Sequential filed bankruptcy at the end of August, blaming falling revenue from licensing deals and the pandemic, which began last year just as Sequential was gearing up to restructure
• The case is ...