Hudson’s Bay to Sell Intellectual Property and Brand Assets

Hudson’s Bay to Sell Intellectual Property and Brand Assets, according to a press release.

Key excerpts:

• Hudson’s Bay Company ULC, as part of its ongoing restructuring under the Companies’ Creditors Arrangement Act, today announced that it has entered into a definitive agreement to sell its intellectual property portfolio, including the HBC Stripes and other brand assets, to Canadian Tire Corporation.
• The agreement is subject to Court-approval and other customary terms and conditions, and is expected to close in the summer of 2025.
• Following careful evaluation of final qualified bids, the board of directors of the Company, in consultation with Reflect ...