Hello Bello Reaches Deal in Principle to Be Bought by Hildred

Baby products company Hello Bello reached an agreement in principle to be acquired by health care-focused private equity firm Hildred Capital Management.

• NOTE: Celebrity-Backed Baby Brand Hello Bello Files for Bankruptcy
• Hello Bello’s secured lenders are supportive of the transaction and have committed to provide debtor-in-possession financing
  • Sees financing, as well as cash generated from ongoing operations, will be more than sufficient to fund its business operations through the sale process, which it expects to conclude within the next few months
• Jefferies is serving as investment banker and Emerald Capital Advisors is serving as financial adviser to Hello Bello

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