Former CEO Joins Sequential Brands’ Buyers in Bankruptcy (1)

WHP Global, the brand management company founded by former Sequential Brands Group Chief Executive Officer Yehuda Shmidman, is joining other industry peers in snapping up the piecemeal assets of the bankrupt Sequential Brands Group, buying the company’s Joe’s Jeans brand, according to a statement.

• The purchase involves a long-term licensing agreement with Centric Brands, which will continue to operate the company as it did under Sequential’s ownership
• Shmidman was hired as the CEO of Sequential Brands in 2012, and stepped down in 2017 as the company struggled to digest its $353 million acquisition of Martha Stewart Living ...