Bloomberg Law
Aug. 12, 2022, 4:40 PM

Enjoy Technology $110 Million Bankruptcy Sale to Asurion Approved

Alex Wolf
Alex Wolf

Enjoy Technology Inc. won bankruptcy court approval to sell its mobile retail business for $110 million to Asurion LLC, a technology insurance company that submitted the only qualified bid for Enjoy’s assets.

Palo Alto-based Enjoy, a retail startup founded by former Apple Inc. executive Ron Johnson, met its burden to sell the company out of Chapter 11 to Asurion, Judge Kate Stickles of the US Bankruptcy Court for the District of Delaware ruled during a virtual hearing Friday.

Asurion provides wireless handset insurance services, roadside assistance programs, technical support, and electronics protection.

Asurion positioned itself to purchase Enjoy’s assets ...