Emmitt Smith’s Super Bowl: Talking Tequila, Opioids and Cowboys

On the Friday before the Super Bowl in New Orleans, Emmitt Smith is working hard.

He’s up early and at the city’s convention center for what will be a long day. He has to be nimble, much like during his Hall-of-Fame NFL career when he became the league’s all-time leading rusher. Who knows what he might be asked.

Smith is at radio row, a multi-day media event held during the week of the Super Bowl. It started as a venue for traditional radio stations to fill airtime interviewing former and current NFL players. But it’s grown in recent years ...