Digital Media Solutions Set for $103 Million Bankruptcy Sales

Digital Media Solutions Inc. has received bankruptcy court approval to sell itself to lenders that include Bain, BlackRock, and Blackstone, and to sell its international ad network to a second buyer for a combined value of roughly $103 million.

The bankrupt digital advertising company can sell most of its assets to an entity backed by its lenders, which served as the stalking horse bidder, for a $95 million credit bid, Judge Alfredo R. Pérez of the US Bankruptcy Court for the Southern District of Texas said at a Monday hearing.

The company’s lenders include Bain Capital Credit LP, BlackRock Capital ...