Diet Brand Jenny Craig Files for Bankruptcy, Shuts Down

Weight loss brand Jenny Craig has begun liquidating its operations in the US after efforts to ease a cash crunch fell short.

Jenny C Holdings LLC and affiliates filed for Chapter 7 bankruptcy on Friday in Delaware, court papers show. The move means Jenny Craig will cease operating and see its assets sold off in pieces.

Jenny Craig acknowledged the wind-down on its website. Customers’ auto-delivered subscriptions have been canceled, while coaching sessions and merchandise sales have ceased, the company said.

Since founder Jenny Craig opened the company’s first brick-and-mortar location in 1983, diet fads have changed dramatically. Weight-loss ...