Clase Azul Makes $150M Tequila Push Despite Industry Slowdown

Clase Azul reinvested profits from the past decade into two hospitality ventures in Mexico as the luxury tequila maker bets on long-term demand for premium spirits despite an industry slowdown, President Juan Sanchez said in an interview.

• Clase Azul invested $150m in brand home Casa de los Leones in Mexico City and La Hacienda, a 50-acre luxury complex in Jalisco, according to company data
• The company expects premium tequila demand to continue growing even as consumers drink less overall
• NOTE: Tequila’s largest market is the US and Gallup said last year that 54% of US adults reported drinking alcohol, the ...