Catalina Files Bankruptcy Again With Plans to Sell Japan Unit

March 29, 2023, 2:05 PM UTC

Catalina Marketing Corp. filed for bankruptcy for a second time Wednesday after struggling under a heavy debt load.

The marketing firm, which became so well-known for its cash-register discounts that shoppers referred to the coupons as “Catalinas,” has in recent years made efforts to shift its focus to on-line offers and shopper data and analytics. It reached a pre-packaged restructuring agreement with more than 99% of its lenders to cut debt and sell its Japanese entity to Tokyo-based private equity firm D Capital, according to a statement.

Catalina listed assets and liabilities of at least $100 million each in ...

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