Beyond to Sell Majority Stake in Zulily Brand (1)

March 18, 2025, 12:07 PM UTC

(Updates with details.)

Beyond to sell its majority stake in Zulily brand to Lyons Trading Company, the operator of online off-price retailer Proozy.com for $5m.

  • Beyond will maintain a 25% stake in the brand and expects the impact of the sale to be immaterial to its adjusted earnings per share on a full-year basis

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To contact the reporter on this story:
Georgi Azar in New York at gazar4@bloomberg.net

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Zachary Fleming at zfleming2@bloomberg.net

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