Beyond to Acquire Global Rights of Buy Buy Baby Brand (1)

(Adds details and financial terms.)

Beyond, owner of Bed Bath & Beyond, entered an asset purchase agreement with BBBY Acquisition to acquire the global rights of the Buy Buy Baby brand.

• The purchase price of $5 million includes certain assets, databases, domains, intellectual property, vendor relationships, and content related to Buy Buy Baby

To view the source of this information, click here

To contact the reporter on this story:
Lara Sanli in New York at lsanli@bloomberg.net

To contact the editor responsible for this story:
Zachary Fleming at zfleming2@bloomberg.net

© 2025 Bloomberg L.P. All rights reserved. Used with permission.