Bed Bath & Beyond Picks Initial Buyer for BuyBuy Baby Assets

Bed Bath & Beyond Inc. selected baby goods company Dream on Me Industries Inc. as the initial winner of an auction for the bankrupt retailer’s BuyBuy Baby brand, with the hope that a higher bid might emerge to keep the brand’s stores alive, according to court papers.

Although New Jersey-based Dream on Me won the initial auction held on Thursday for the company’s intellectual property, its bid could be superseded if a higher or better bid emerges for the company as a going concern, court papers show.

Everyday Health Media LLC was selected as the sole backup bidder for the ...