Nearly three months in, it’s apparent the novel coronavirus will leave many victims in its wake — including thousands of small companies, despite decisions in many states to open up for business. Health officials warn that these efforts will lead to a surge in new illnesses that in fact will only prolong the shutdown, and polls show that most Americans oppose the abrupt return to normal. In the end, it is consumer sentiment, as much as government decrees, that will restart the economy. Acting and thinking strategically—
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