Bang Billionaire’s Caffeine Empire Crashes Into Bankruptcy (1)

Oct. 11, 2022, 2:42 PM UTC

It should have been a weekend of celebration for billionaire Jack Owoc.

On Instagram, he blew out the candles atop a massive birthday cake dedicated to his blockbuster product, Bang Energy. On TikTok rolled a medley of videos showing women clutching cans of the drink and of Owoc, crowdsurfing and pumping his fists in the air.

But the cheery posts from Sunday, which marked the energy drink’s 10-year anniversary, obscured a far more somber reality. That same day, Owoc signed papers to put his company into bankruptcy protection.

A combination of legal damages, a failed distribution deal and stagnant ...

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