Asurion Eyes $110 Million Bankruptcy Purchase of Enjoy Technology

July 26, 2022, 6:27 PM UTC

Bankrupt Enjoy Technology Inc., a retail startup founded by former Apple Inc. executive Ron Johnson, has been approved to have Asurion LLC serve as the starting bidder for all of the company’s assets at $110 million.

U.S. Bankruptcy Judge J. Kate Stickles said she would approve Nashville-based technology insurance company Asurion as the stalking horse bidder for most of Enjoy’s US assets during a hearing Tuesday in the US Bankruptcy Court for the District of Delaware.

If more bidders emerge, an auction will be held on Aug. 9. A sale hearing is scheduled for Aug. 12, according to court documents. ...

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