Alaska Air Names Rakow as Hawaiian Airlines CEO as of Oct. 29

Sept. 10, 2025, 9:18 PM UTC

Alaska Air names Diana Birkett Rakow CEO of Hawaiian Airlines, succeeding Joe Sprague on Oct 29.

  • Sprague will retire from the company
  • Birkett Rakow, currently SVP of public affairs and sustainability at Alaska Air, has served on the board of Hawaiian Airlines for the past year
  • Alaska Air SVP Kyle Levine to be promoted to EVP, corporate and public affairs, chief legal officer and corporate secretary

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Andrew Mendez in San Francisco at amendez112@bloomberg.net

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