23andMe’s DNA Data Soars in Value With New $305 Million Bid (2)

Bankrupt genetic analysis company 23andMe will hold a second auction for its cache of DNA data with an opening bid of $305 million from a group led by the company’s former chief executive officer, Anne Wojcicki.

The offer is nearly $50 million more than the last bid from Regeneron Pharmaceuticals, which had been declared the winner of the first auction last month, only to have the outcome challenged in court by Wojcicki. The company’s shares climbed as much as 25% to $4.96 once markets opened on Thursday.

Anne Wojcicki

Photographer: Kyle Grillot/Bloomberg

The new auction is a compromise between Wojcicki, Regeneron and 23andMe, ...