Wells Fargo CEO Scharf Taps Daley to Help Fix Bank’s Image (1)

Wells Fargo & Co.’s new leader is starting to install lieutenants to help him right the bank.

Chief Executive Officer Charlie Scharf named Bill Daley, the former White House chief of staff, as vice chairman of public affairs to improve relations with Washington, the firm said Thursday in a statement. Daley already has the boss’s trust, having served as a top adviser when Scharf ran Bank of New York Mellon Corp.

Daley’s hiring marks Scharf’s first major leadership appointment since he took over the embattled San Francisco-based lender last month. It underscores one of his top challenges: ...