U.S. Bancorp Most Trusted Bank for Consumer Privacy

U.S. Bancorp is the retail bank that consumers trust the most to protect the privacy and security of their personal information, according to a Ponemon Institute survey report released Oct. 25.

The Minneapolis-based bank, with U.S. Bank as its customer-facing name, has held that position for 10 straight years, the report said.

Monetizing privacy and security trust can be a business advantage for businesses in general, but for banks is essential because it represents the essence of the customer relationship. “Keeping personal information safe and sound is imperative to our business and we take great responsibility in our role as ...