Bloomberg Law
March 16, 2020, 9:30 AM

UBS Taps Super App WeChat to Reach Clients in Age of Virus (1)

Kit-Ching Chan
Kit-Ching Chan
Bloomberg News

UBS Group AG will start allowing its bankers and traders to use WeChat Work to advise clients on trading and deal making, tapping a new channel as the virus outbreak has shut down travel across most of the world.

The Zurich-based lender sped up the approval process last week through compliance and its top management committee and intends to roll it out for employees by the end of this month after piloting among a small group of bankers earlier, according to a bank spokesman.

The lender would be the first among global banks to broadly reach into WeChat, which has ...

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