Taylor Swift Mania Sparks Jump in Singapore Bank’s Card Fees

Taylor Swift’s tie-up with the third-largest bank in Singapore propelled the lender’s credit card fees to a record in the third quarter, the latest example of the pop star’s extraordinary economic heft.

Fees from United Overseas Bank Ltd.’s credit card business jumped 89% from a year ago to a record S$104 million ($76 million) in the quarter, the lender said Thursday, as it reported an expanded profit. Card fees accounted for nearly a fifth of net fee income in the three months, a bigger portion compared to more than 10% in the same period last year.

Taylor Swift

Photographer: Michael Tran/AFP/Getty Images

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