Schwab Plans to Use AI to Reach, Serve Less-Affluent Customers

Charles Schwab Corp. is planning to use artificial intelligence to extend benefits usually reserved for wealthy clients to the less affluent.

Schwab Chief Executive Officer Rick Wurster said AI will be a “real accelerant” for the 55-year-old firm, after disruption concerns in the wealth-management business sent jitters through company shares, including Schwab’s. Wurster said at the time that AI would help rather than hurt Schwab.

In an interview with David Rubenstein for an upcoming episode of Bloomberg Wealth, Wurster said customers must have at least $1 million at Schwab to qualify for a “dedicated relationship,” ...