OpenAI, Plaid to Bring Tailored Financial Guidance to Masses (1)

OpenAI is partnering with Plaid Inc. to give consumers using ChatGPT personalized financial advice based on data they share with the tech companies.

ChatGPT, the best-known artificial intelligence platform among consumers, has until now been able to provide only generic recommendations: “automate your savings” or “reduce takeout to once a week.” It’s been lacking a window into consumers’ actual financial lives to offer more tailored guidance.

That’s where Plaid comes in. Since the majority of US consumers have linked a bank account to a fintech via Plaid, access to those data feeds would give ChatGPT the ability to offer wide-ranging ...