Musk’s xAI Races to Get Wall Street Firms to Use Grok Chatbot

May 13, 2026, 7:38 PM UTC

Elon Musk’s xAI has recruited multiple Wall Street firms with ties to the billionaire’s business empire to test its Grok chatbot, according to people familiar with the matter, part of a push to bolster revenue ahead of parent company SpaceX’s initial public offering.

Apollo Global Management Inc. and Morgan Stanley have begun using Grok internally alongside software from other AI model makers, said the people, who spoke on condition of anonymity as the information is not public. Valor Equity Partners is also using Grok, the people said. Despite some banks signing up for Grok, financiers are rarely using the ...

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