Meta Has Pledged to Tighten Financial Ad Rules, FCA Chief Says

The head of the U.K. Financial Conduct Authority said Facebook owner Meta Platforms Inc. has promised to only allow registered firms to advertise financial promotions on its sites, and called on Twitter Inc. to clarify its own position.

Nikhil Rathi, chief executive officer of the FCA, told a City Week conference in London that Alphabet Inc.’s Google had already voluntarily agreed to the same approach.

“Following our engagement, Meta have now promised to do the same this year,” he said. “We look forward to seeing them deliver and await clearer plans from Twitter and others.”

The regulator ...