JPMorgan Takes On American Dream in Latest Firmwide Initiative

First JPMorgan Chase & Co. said it would tackle economic security. Next up: the American Dream.

The biggest US bank announced another new program Tuesday, with the latest venture aimed at expanding economic opportunity in local communities across the country. The “American Dream Initiative,” as the bank’s calling it, will span six focus areas. That includes small businesses, where the effort will focus initially, as well as housing and financial health.

In small-business banking, JPMorgan aims to grow its roster of clients to 10 million over “several years,” up from about 7 million now. The bank will get there by ...