If You Bank at a Non-Bank, Read the Fine Print: Marc Rubinstein

May 23, 2024, 4:00 AM UTC

SoLo Funds markets itself as a new type of financial institution. “Banking* is better in a community,” the Los Angeles-based business trumpets on its website. The asterisk is important because SoLo isn’t a bank. Rather, it’s a financial-technology venture that connects consumers to an insured depository institution via another financial-technology company.

Over the past few years, many such fintechs have sprung up as alternatives to traditional banking. They promise higher savings rates, a better user experience and more aligned corporate values. The biggest, Block Inc.’s Cash App, has 56 million monthly active users, including 2 million who deposit their paychecks on the platform. ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.